What to do if a salesperson runs jewelry

Jewelry Marketing Articles 9-The quality of the quality of the salesperson

The quality of the salesperson is also a factor, and throughout the plan, the score of the salesperson, the same as the sales target or plan promotion, is the key part of the key part. Essence In small shops, it is difficult to have a "family" atmosphere between employers and employees, but this has been realized objectively and objectively. In order to make non -producers do better, they should be encouraged and trained, and they should be replaced if they can't do it.
Is good training are necessary. According to the size of the store size, the quality of the salesperson cannot be explained, the owner should indeed train the salesperson.
This bonus also needs to be tested as part of the plan process, including basic payment-salary remuneration, red envelopes, bonuses, and so on.
The as much as possible in the plan, which is also important. Understanding the preferences of customers and unwilling jewelers, after all, they are better than staying in the trading market every day. Their investment helps shop owners to formulate purchase plans. If someone has a good reason to recommend, for example, you should store more non -ferrous gem jewelry, then when you start selling the product, this person must be very enthusiastic.

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Can you afford it? If the cash implementation plan is not obtained, no matter how good the world is in the world. Therefore, with the sales goals and purchase plans, you must also have a cash flow plan.
The cash flow is quite easy to understand. The person in charge of the gold shop must plan such things such as: cash sales, cash receipts for accounts receivable and cash expenditure for suppliers.
Then the total cost of the plan is consistent with the total number of cash obtained, so as to see if there is a surplus or deficit every month. This calculation designs the planned cash required throughout the year, so that jewelry dealers can make up for the monthly volume through short -term borrowing, promoting taxation, short -term arrangement for suppliers, or operating sales. deficit.
Inned cash flow analysis or plan, we can see what aspects must be taken or modified. Soon, we will find that we arrange cash positions, not to be around. When we do sales forecasts and purchase plans, we must correct cash flow with actual transactions. These are management methods. We must be good at operating.
In order to complete the cash flow analysis, the person in charge of the gold shop must understand the following points:
1. The amount of cash for his or her estimation starts; 3. Percentage of cash and credit sales;
. The average number of days of credit sales cash receipts;
5. Circulation costs, such as: salary, rent, public utilization fee, etc.;
6. Non -circular costs, such as: tax, holiday salary, etc.;
7. Pay payment period.
The early plan for shopping does have effective results. It means that Golden Store can make the goods and sales goals more effective with a detailed delivery plan; it means that the advertising plan can be prepared in advance; it means that there are more time to get staff who are prepared for special sales time, and there are more more than more, and there are more. Time to inform them of the new products they like.

The quality of the chain store manager

The importance of the chain store manager is important in the current chain store. Faced with the current sharp expansion of the chain diamond jewelry store in an atomic explosion, the appointment of the headquarters on the chain manager has become increasingly disliked. In fact, it is not because the work of the headquarters is not in place, but the rapid expansion of many chain companies and their backups The proportion of human resources has shown severe disorders, which has led to continuous adverse reactions caused by some unqualified store managers, and some of the chain companies have already "one -person use" for the chain manager's work. For example: In order to reduce the cost of the human resources of the store, the manager of a store manager has a number of stores. However, the ability of a person is limited. After all, some companies have made a store manager responsible for more than 5 stores, and the distance between the stores is more than 3 kilometers apart. Therefore After the traffic liaison work, every day just acts as "firefighters" and "airborne soldiers" between various stores. The manager cannot start his daily management work at all. How dangerous such a employment is! The existence of this phenomenon has laid a failed foreshadowing for the development of the store.
The importance of chain store manager does not have to be said. The development and survival of a store depends on many relationships. As far as the manager is concerned, in the middle of the many relationships of the store, it is necessary to follow the time, occasions, and conditions at the time.
The qualified store manager must complete the following actual work:
1. Do the work of the highest manager of the store-the operation of the daily business activities of the store, and complete the company's various economic indicators issued by the company.
2. Do a good job of the acting of the store-as the identity of the agent of the company's headquarters, it is necessary to cultivate a good relationship with the people in the region, customers, and business partners. His every move, saying one by one represents the image of the company, and made the decision representing the company.
3. Do a good job of coordination-when there is a problem with the store, it should be coordinated as soon as possible as soon as possible to restore it as soon as possible.
4. Do a good job of the transparent-to convey the corporate headquarters and plans to the employees of the store correctly and quickly.
5. Doing a good job of mentor-guidance and education stores are an important responsibility for chain store managers. Training employees in posts is a work of the store, and it is also an obligation to train employees for the company. Because the personnel of the newly opened stores are to be tuned from the old stores, if the manager does not have the ability in this area, it is not a qualified store manager.
6. Do a good job of preservation-the manager must ensure the safety of all assets of the store.
7. Do a good job of trafficking-the store manager is also a salesperson in the store. He should understand the psychological and needs of customers' shopping, so as to ensure the appropriate marketing of store products, thereby making it continuously.
8. Do a good job in the feedback of business information-the store manager of the store shall promptly feedback the situation and consumer dynamics of the region in a timely manner so that the company can make due measures for the market change.
. If you want to do the above work, the store manager is required to have a certain quality.
First of all, the manager should be a person who loves life and has a rich life. On the one hand, the chain store is to meet the daily consumption of the target customer group. At the same time, it is often guided to the trend of shopping. The purpose of this is not only to increase the sales of stores, but also one of the methods of stabilizing their customer groups. Only when the store manager has a rich life experience, will you understand what customers need? Under what circumstances do customers buy, and how to use it. All of this requires the manager of the chain store to love life and have a lot of life experience.
. The manager should have a keen business vision and have certain analysis capabilities. Among the many sales data, the focus of the store is analyzed.
3. Honest morality, rich love and sympathy. Honesty morality is the foundation of all abilities, and care of employees is the most effective means to stimulate the work enthusiasm of store employees and maintain the authority of the store manager.
4. With certain organizational leadership capabilities, he can take responsibility for the daily operation of management stores, and unite all store employees to complete the various economic indicators issued by the headquarters.
5. Individuals have strong self -learning ability and ability to communicate with others. The requirements for self -learning ability are because the development of chain diamonds is getting faster and faster. There are many emerging things and equipment to learn and learn, otherwise they will be eliminated by the times. The store manager has a strong ability to communicate with people in order to properly handle the relationship between internal and external, and the bottom -up and lower parts. It is taught to other staff members to promote the overall quality level of the store employees.
6. With a certain level of academic qualifications, it is best to have economic college graduates based on a certain degree of science knowledge. Of course, with the rapid development of the chain industry, some colleges will cultivate graduates who have come forward to the specialty of diamond jewelry stores.
7. With good physical fitness, this one seems a bit funny. "How do you have good health stores?" In fact, because the work of the diamond jewelry store is a hard work, it is required that store personnel to withstand long -term fatigue and be able to withstand full -load tensions.
Faced with the various requirements of the store manager, there may not be many qualified store managers of each chain diamond jewelry store. Therefore, we are even more eager to have a major in economic management of the chain -oriented industry to supplement the serious lack of talents in chain diamond jewelry stores, thereby promoting the development of my country's chain industry.
Where to come from the "prestige" of the store manager
This store manager in the diamond jewelry store in the daily business and management of diamond jewelry stores, its ideological level, business level, business management level, career mind,, the minds of career, the minds of business,, the minds of career, the mind,,, the minds of career, the mind,,,,,, Responsibility, personality and morality, etc., play a pivotal role in the service quality and economic benefits of the entire diamond jewelry store. Under the current increasingly fierce competition in the pharmaceutical retail industry, the operation of the diamond jewelry stores must be carried out to improve the benefits of the store, so that the employees can implement the business policy and policies set by the company, so that they can better make better way To maintain the company's brand image, in addition to impacting the impact of power to conduct compulsory management of employees, the manager of the diamond jewelry store is more important to learn to use non -power effects to improve their prestige among employees and carry out "prestige" management of employees.
The authority of the manager of the diamond jewelry store is composed of two aspects: power influence and non -power influence. According to the principles of management, power influence is also called mandatory influence. It comes with the position of the manager. It is affected by traditional factors, job factors, and qualifications, and is mandatory and irresistible, making people feel obedient, awe, respect.
The non -power influence of the manager of diamond jewelry stores is very important in the entire influence. In a sense, it is the prestige of the manager. This prestige is a dynamic concept. It is a kind of convincing force that makes the leader's group-managing the object of mind and sincerity, generating a trust-oriented force, willingly accepting leadership. This is prestige management. The prestige is not only the conditions for managers to exercise their powers and give full play to the role of leadership, but also how the manager's role shows the demonstration sign. Whether the management work can achieve significant results is largely depends on how the manager's prestige in the diamond jewelry store and the company.
The factor that constitutes a non -power influence. In general, it is the quality of the manager, which mainly includes character factors, talent factors, knowledge factors, emotional factors, etc. Character factors mainly include character, political thought, moral belief, personality style, etc. It is reflected in all the words and deeds of the manager. A manager with excellent character will make employees feel respectful to the employees, and the influence of employees is huge, that is, the so -called "role model power is infinite." The talent factor refers to the talent and ability of the manager, which is mainly reflected in whether the results of the work are successful. The excellent results achieved by a diamond jewelry store under the leadership of excellent talents will make employees admire them. Knowledge factor refers to the level of knowledge. Knowledge itself is a kind of power. An internal manager with exquisite business and strong professional knowledge has greater influence in the exercise of power than a manager with a mediocre business and a lack of professional knowledge. Emotional factors are particularly important. After having intimacy, the attractiveness between people will be greater and the influence of each other will be higher. A manager who treats others and cares about employees will make employees feel kind to them. In summary of these factors, a strong centripetal force will be formed within the company, so as to maximize the enthusiasm of employees.
The store manager of diamond jewelry store only appropriately uses mandatory influence, while constantly absorbing various new knowledge, improving business level, and regulating your own behavior with noble moral standards, thereby improving your non -power influence. In order to continuously strengthen the self -discipline of employees, mobilize their work enthusiasm, and create greater social and economic benefits
How to cope with customer complaints
Example 1: Some customers have purchased a bulb in the mall. I do n’t know if I do n’t know Whether it can be on, let the waiter help to test, the waiter ignores it, saying that all the light bulbs are tested on the service desk, and the customer can go to the service desk for testing.
Example 2: A customer purchases shoes in the mall and did not find the right shoe code. Ask an employee, the employee said that I was not responsible for it and then walked away.
Example 3: Some promoters in the mall, when customers do not buy the brand he sells, want to ask some related questions, he ignores it.
Example 4: Customers go to buy fast food at noon and want to add more meals and dishes, but employees say that the company regulations can only play so much and cannot be added.
Igly Solution:
1 1. First of all, thank the customers for the questions; 2. Apart the customer and apologize to the employee's wrong attitude; 3. Ask the customer to ask the employee's department or name, etc. The situation; 4. If the problem is more serious, the customer resolutely requires explanation or apology, and should quickly understand the situation from the manager and employees of the department to assist in the solution of the problem. To solve the problem, avoid similar problems in the next time; 6. If the customer is willing, leave the customer's contact number, and tell the customer the result of the problem handling; 7. Reflect the problem to the relevant management to carry out education and handling.
The cashier service attitude one: The attitude of the cashier is not good, there is no smile on his face, the packaging product is not careful, and it falls around.
Example 2: The cashier's cash register speed is too slow, unfamiliar with the procedure of swiping cards, and ask other cashier to help.
Example 3: Cashier sweeps one more product, collect more customers 'money or find wrong customers' change.
Example 4: The cashier missed magnetic, causing the alarm when the product goes out.
Example 5: Customers want the cashier to exchange change, and the cashier disagree.
Igly Solutions:
1. First of all, thank the customer for gratitude; 2. Apologize to the customer if it belongs to the cashier. Explain to customers, please understand the company's system and the situation of cashier; 3. If the problem needs to be improved immediately, it is clear that we will follow up the solution of this matter and avoid similar problems next time. If the problem needs to be solved gradually, I hope that customers will give a certain understanding and say that they will do their best.
This Bag Problem Example 1: Customers want to have one more shopping bag. The cashier starts to not give it. Later, he reluctantly stuffed to the customer.
Example 2: Customers think that a shopping bag is not strong enough, and requires a cashier to set up a shopping bag. The cashier explains that the bag is very strong and there is no need to have multiple sets.
Igly Solution:
1 1. First of all, thank the customers for the questions; 2. Apart the customer and apologize to the wrong attitude of the cashier; 3. From the perspective of environmental protection, persuade customers to save as much as possible to save as much as possible The use of shopping bags, at the same time, tell customers the maximum load weight of shopping bags; 4. Teach cashier, if customers insist, try to meet the needs of customers as much as possible.
Customer damage example 1: Customers bought a box of fresh milk in the mall. After eating, the child was diarrhea. Check the expiration of fresh milk, and the customer proposed to compensate for various costs.
Example 2: Customers are shopping in the mall. Because a drink is too high, the goods fall down to hurt the customer, and the customer put forward various requirements for compensation.
Example 3: Customers are shopping in the mall. The aluminum ladder on the wall suddenly falls. The customer is blocked with the arm.
Example 4: The customer deposits the bag at the deposit and found that his bag was replaced, disappeared, and required compensation.
Igly Solutions:
Wasites that cause customer injuries due to mall negligence, they must reach the customer's injury scene as soon as possible, and notify the management of customers' injuries as soon as possible. Regardless of whether the injury is serious from the surface, as long as you need or ask the customer to make a request, you should arrange to the nearest regular hospital for treatment as soon as possible; all cases involving compensation costs must be notified of the management, compensation fees such as misrepresents, transportation expenses, medical expenses, etc. If there are regulations within the scope of the national legal scope, try to persuade customers in accordance with this basis. If it belongs to spiritual compensation, it is required to help professional legal personnel to help resolve; customer compensation must have written materials and invoices.
The products that are difficult to identify value must be appraised fairly and reasonably by professional appraisal agencies to eventually determine the amount of compensation. In addition, you should also do:
1. Apologize to customers, soothe the customer's emotions, listen to the customer's complaints and requirements; 2. Immediately take emergency measures and report it to the management immediately; 3. To solve the problem to solve the problem Evidence collection work; 4. Put forward solutions or compensation plans to discuss with the merchant; 5. Recording and sharing information, and resolutely eliminate similar things to occur again.
Couns lost property examples in the mall: Customers are shopping in the mall, and the handbags are lost in the shopping cart.
Example 2: Customers are shopping in the mall, and the wallet is stolen during checkout.
Igly Solutions:
1. Customized customers; 2. Remind customers to pay attention to safety in the mall and have a sense of anti -theft; 3. Notify the security department of our store; 4. It is recommended that customers play 110 110 Or go to the police station to call the police.
The example of changing company policy regulations: Customers think that the background music of the mall is not good, and hopes to change the more popular songs.
example 2: The temperature in the mall feels that the temperature in the mall is too low, and I hope to improve it.
Example 3: Customers suggest that the mall sets up a children's game venue for children to have places to play during shopping.