1 thought on “March 2022 is how to do jewelry guidance during the off -season of the mall”
Darin
Change marketing goals, change customer positioning, and specify the sales plan. Jewelry sales are an art, and shopping guide plays a vital role in the entire sales. There is a . After a large amount of advertising and publicity in the media, the manager said: "My task is to invite customers, and the rest will be worshiped to you." This means For jewelry products, the role of advertising is mainly to attract more customers, but the key to whether customers can buy satisfactory jewelry are to look at the work of shopping guides. 1. Prepare the arrival of customers in a good mental state The sales of jewelry are relatively small than other commodity people, and jewelry shopping guides are often waiting very boring. If it is a professional store, you should give the shopping guide a good environment and atmosphere, such as putting some light music and some professional magazines. When customers do not enter the store, they do not need to stand straight for a long time. And when the customer enters or is ready to enter the store, he stands politely and welcomes the customer with a smile, and you can also give a certain greeting, such as "Hello"! "Welcome to". If it is a comprehensive mall, the shopping guide should always be prepared to receive customers. When a customer walks in the jewelry technology department, it should be taken as much as possible. This may make customers have interest in your counter. In fact, it is a small advertisement. Essence Jewelry shop hosting 2, timely reception of customers When the customer goes to your counter, you should look at the customer with a smile, and you can also greet it. , It should create an easy shopping environment for customers. When the customer stays at a counter and pay attention to seeing a piece of jewelry, you should lightly approach the customer. It is recommended not to stand in front of the customer. The best position is the front side of the customer. The pressure caused is also convenient for customers to talk, because speaking on the side is more effortless than customers look up for you than to face face -to -face, and also respect customers. In addition, the shopping guide can also persuade customers to try it, which requires customers to have information that is difficult to choose suitable jewelry without wearing, and at the same time, it is necessary to dispel the customer's concerns that may not be available after trying. Take out the jewelry. Jewelry store management 3. Fully display jewelry jewelry . Due to the lack of understanding of jewelry knowledge, the display of the shopping guide's display of jewelry is very important. When many shopping guides propose to take a piece of jewelry, they open the counter mechanically and submit the customer after taking it out. Individual exaggeration. In fact, when you start to take out diamond jewelry, you should first describe the cutting of the diamond, and keep swinging the diamond jewelry with your hands, and the manual mouth also moves. Will imitate your movements to observe the diamonds, and ask what is "Belgian cut" and what is "fire" .................. shopping guides can answer. Such a question and answer is the technique of showing the jewelry jewelry in the shopping guide. Don't just be limited to your own description. This is easy to produce a boring taste. When the customer selects the style of the style, the shopping guide should recommend the two styles in a timely manner. The customer should choose the jewelry with a longer observation time. The style of the two styles should be re -described. This is easy to lock and narrow the style and scope of customer choices.
Change marketing goals, change customer positioning, and specify the sales plan.
Jewelry sales are an art, and shopping guide plays a vital role in the entire sales. There is a
. After a large amount of advertising and publicity in the media, the manager said: "My task is to invite customers, and the rest will be worshiped to you." This means For jewelry products, the role of advertising is mainly to attract more customers, but the key to whether customers can buy satisfactory jewelry are to look at the work of shopping guides.
1. Prepare the arrival of customers in a good mental state
The sales of jewelry are relatively small than other commodity people, and jewelry shopping guides are often waiting very boring.
If it is a professional store, you should give the shopping guide a good environment and atmosphere, such as putting some light music and some professional magazines. When customers do not enter the store, they do not need to stand straight for a long time. And when the customer enters or is ready to enter the store, he stands politely and welcomes the customer with a smile, and you can also give a certain greeting, such as "Hello"! "Welcome to". If it is a comprehensive mall, the shopping guide should always be prepared to receive customers. When a customer walks in the jewelry technology department, it should be taken as much as possible. This may make customers have interest in your counter. In fact, it is a small advertisement. Essence Jewelry shop hosting
2, timely reception of customers
When the customer goes to your counter, you should look at the customer with a smile, and you can also greet it. , It should create an easy shopping environment for customers. When the customer stays at a counter and pay attention to seeing a piece of jewelry, you should lightly approach the customer. It is recommended not to stand in front of the customer. The best position is the front side of the customer. The pressure caused is also convenient for customers to talk, because speaking on the side is more effortless than customers look up for you than to face face -to -face, and also respect customers. In addition, the shopping guide can also persuade customers to try it, which requires customers to have information that is difficult to choose suitable jewelry without wearing, and at the same time, it is necessary to dispel the customer's concerns that may not be available after trying. Take out the jewelry. Jewelry store management 3. Fully display jewelry jewelry
. Due to the lack of understanding of jewelry knowledge, the display of the shopping guide's display of jewelry
is very important. When many shopping guides propose to take a piece of jewelry, they open the counter mechanically and submit the customer after taking it out. Individual exaggeration. In fact, when you start to take out diamond jewelry, you should first describe the cutting of the diamond, and keep swinging the diamond jewelry with your hands, and the manual mouth also moves. Will imitate your movements to observe the diamonds, and ask what is "Belgian cut" and what is "fire" .................. shopping guides can answer. Such a question and answer is the technique of showing the jewelry jewelry in the shopping guide. Don't just be limited to your own description. This is easy to produce a boring taste. When the customer selects the style of the style, the shopping guide should recommend the two styles in a timely manner. The customer should choose the jewelry with a longer observation time. The style of the two styles should be re -described. This is easy to lock and narrow the style and scope of customer choices.