Geng Bo 1. The basic situation and advantage of the enterprise S Shenzhen Diamond Rhyme Jewelry Co., Ltd. was established in 2000 and is a diversified large enterprise. The scope of business involves many fields such as jewelry, real estate, hotels, cultural tourism, energy, and other fields. Headquartered in Shenzhen, China, jewelry and jewelry business includes jewelry design, production processing, wholesale sales, and chain franchise. There are 5 branches in Hong Kong, Beijing, Shanghai, Shenyang, and Nanjing. There is a diamond gold procurement center. At present, company customers are all over the world, and products are sold in more than 30 countries in the world. There are more than 300 stores in mainland China, and the terminal retail network covers the country. The company has won a number of social honors such as "China Well -known Trademark", "China Famous Brand", "Executive Director Unit of Chinese Jewelry and Jade Jewelry Industry", "Vice President of Guangdong Jewelry and Jade Jewelry Industry", and "Corporate Credit Evaluation AAA Credit Enterprise". For a long time, the rhyme of drilling has adhered to the product as the center, established a number of own factories, created an excellent design and production team, and continuously introduced advanced domestic and foreign production technology. The introduction of a group of international first -class jewelry processing equipment has been introduced to improve the rhyme of drilling to the international leading level. At the same time, the company has established the Ministry of International Market Development, which has maintained close connection with jewelry dealers in Europe, the United States, Southeast Asia, Taiwan, Hong Kong and other regions, and maintains frequent exchanges in product design, process and market demand. Based on mature product development experience and processing advantages, the rhyme of drilling has become the representative of advanced domestic jewelry technology. 2012 Mid -National Jewelery and Jade Shouchie Yearbook 2012 Mid -National Jewelry and Jade Shou Jie Yearbook For more than ten years, the precious metal inlaid jewelry and K gold jewelry styles developed by the rhyme of drilling are as many as 100,000. The emotional value of digging jewelry is interpreted with unique theme creative packaging and gives each jewelry rich soul. It has launched the original jewelry design "time to operate", "happy little diamond", "lifetime brand jewelry", "apple diamond jewelry", "time circulation", "happy small turn" series, etc. "Time to operate", "happy little diamonds", and "lifetime brand jewelry" series market share of more than 90%. Since the establishment of the company, the production and sales of jewelry jewelry have been increasing year by year, and all economic indicators have gained double growth. There are thousands of high -quality customers worldwide in the world. Waiting for countries and regions. 2. Corporate innovation and achievements 2012 Mid -National Jewelry and Jade Shouchu Yearbook 2012 Mid -National Jewelry and Jade Tripping Yearbook Ten years of corporate development, making the rhyme jewelry continuously innovative product design design With the complete product chain, it is filled with the unique charm of the rhyme, and it melted originality, cutting -edge, high -quality, high -quality, and high -tech. In the jewelry market, a trend of jewelry marking the "drilling rhyme" was set off. Original jewelery design "time to operate", "happy little diamond", "lifetime brand jewelry" three characteristic classic series, which has repeatedly created a miracle for sales of jewelry jewelry. "Time to operate" jewelry series, innovation uses bearing connection to the upper and lower layers of products, and the upper layer can be freely rotated by 360 degrees. This creative and agile modeling design broke the current status of the product design of the jewelry market at that time. The 360 -degree creative rotation, with the beautiful meaning of "left to make a fortune, turn right to the right, does not transfer to safe", brings it to consumers to the majority of consumers. Don't open the visual and emotional experience of the noodles, win the love and pursuit of many consumers. The "Happy Little Diamond" series is based on original jewelry culture, innovative personality, and fashion art. It integrates Oriental traditional elements and Baroque design styles. The simple and unique attitude of life and personality, accompanied by the romantic Western art and culture, stimulates people's desire for a better life. This series of craftsmanship is made of special glass for mechanical watches, and the bottom is made of special glass, purple gold sand, pearl mother shells or black agate. It uses special technologies to set up exquisite small diamonds, golden sand, color treasures, etc. on the closed space between both sides. Accessories. Accessories can be moved freely, and it is suitable for both movements. It reflects a modern design cultural taste, and integrates art appreciation value, practical value and rich cultural connotation into one. The "Lifetime Brand Jewelry" series adopts the "cup" element to express the "lifetime" affection. As an exclusive token that conveys love, the most intense and eternal emotions are confirmed from different angles. Essence Since the development of the three series, it has won a number of design patents. It has injected fresh blood into the design of the Chinese jewelry industry with original jewelry design, fine craftsmanship, and characteristic emotional culture, and has achieved the classic representatives of the characteristic classic of the rhyme jewelry. 2012 Mid -National Jewelery and Jade Shouchu Yearbook Subsequently, the company continued to develop and innovate, improve design and technology, and inject more artistic and cultural elements and emotional values. In 2012, the three major series of jewelry of Diamond Rhymes has a long -lasting and classic continuation. On the basis of the original jewelry design advantages, innovative development. "Time to Operate" series: Change the original materials and conceptual design, use colorful gold and gentle Wan Hetian jade as raw materials, extend the two series of "Golden Rotor Jade" and "Happiness Transit". Continuing the 360 -degree free rotation process, injecting traditional cultural characteristics to integrate the elements of "jade culture" and "Chinese style" into jewelry design, and at the same time, the creative theme packaging is performed to give the fashion atmosphere of traditional Chinese culture. "Happy Little Diamond" series: Incorporate more happy elements, develop the two major series of "ocean" and "beginning of love", and the happy atmosphere is filled. Either the happy character in the ocean, or the sweet movement of the first love, each product has different emotions, but it is affectionate to depict the endless charm of happiness. "Lifetime brand jewelry" can also be sublimated emotionally. On the basis of its original "cup" style, the element of "lock" is injected, and at the same time, it is sublimated to the emotional concept of "locking love for a lifetime", which has achieved the perfect token of witnessing love. In 2012, the three classic series completed the perfect improvement of rich cultural connotation and emotional value, reproduced the classics while meeting the personality needs of different consumers, and promoted the more brilliant development of the enterprise. 3. Future development plan Today, in the high -speed development of the Chinese jewelry market, competition has been continuously upgraded, and the focus of competition has begun to move to the brand. At present, there are not many strong brands in domestic jewelry industry. Therefore, in recent years, many companies have carried out brand upgrades to re -plan brand development strategies. The diversified and differentiated brand development strategy has become the guidance of the future development plan of each enterprise. Deeply dig the value of the enterprise itself, create a new characteristic value, formulate a clear brand positioning and effectively cooperate with other marketing and communication methods to make the enterprise stand for a long time. For the rhyme of drilling with original specialty products, products are the foundation of enterprise development. The rhyme of drilling is dedicated to multi -style jewelry routes as the core of development, showing extremely creative creativity and unique value system. In the future development plan of the enterprise, everything starts from the actual situation and adopts five persistence strategies: one is to persist in continuous investment in product upgrades and transformation to make the products exceed; the other is to continuously strengthen brand expansion and extension; third, adhere to the goal with the goal Consumer groups and opinion leaders grow together; fourth, adhere to professional ideals, operating standards, excellent teams and considerate services; fifth, adhere to the unremitting pursuit of perfect. Enrich the cultural characteristics and connotation design of the original jewelry jewelry, establish a complete product development system, and promote product innovation culture. Continue to invest in the pillar jewelry series, open up and innovate the original jewelry culture series, and organically combine jewelry design, production, packaging, publicity, sales and other links through modern and comprehensive marketing methods to improve the competitiveness of drilling rhyme products and increase drilling. The added value of rhyme products, flexibly expand the product brand market in an efficient operation, forms a unique core competitiveness of the rhyme, allowing enterprises to improve in the future development and create a peak. 2012 Mid -National Jewelery and Jade Shou Jiejian 2012 Mid -National Jewelry Jade Shou Jiejian Yearbook
Geng Bo
1. The basic situation and advantage of the enterprise
S Shenzhen Diamond Rhyme Jewelry Co., Ltd. was established in 2000 and is a diversified large enterprise. The scope of business involves many fields such as jewelry, real estate, hotels, cultural tourism, energy, and other fields. Headquartered in Shenzhen, China, jewelry and jewelry business includes jewelry design, production processing, wholesale sales, and chain franchise. There are 5 branches in Hong Kong, Beijing, Shanghai, Shenyang, and Nanjing. There is a diamond gold procurement center. At present, company customers are all over the world, and products are sold in more than 30 countries in the world. There are more than 300 stores in mainland China, and the terminal retail network covers the country. The company has won a number of social honors such as "China Well -known Trademark", "China Famous Brand", "Executive Director Unit of Chinese Jewelry and Jade Jewelry Industry", "Vice President of Guangdong Jewelry and Jade Jewelry Industry", and "Corporate Credit Evaluation AAA Credit Enterprise".
For a long time, the rhyme of drilling has adhered to the product as the center, established a number of own factories, created an excellent design and production team, and continuously introduced advanced domestic and foreign production technology. The introduction of a group of international first -class jewelry processing equipment has been introduced to improve the rhyme of drilling to the international leading level. At the same time, the company has established the Ministry of International Market Development, which has maintained close connection with jewelry dealers in Europe, the United States, Southeast Asia, Taiwan, Hong Kong and other regions, and maintains frequent exchanges in product design, process and market demand. Based on mature product development experience and processing advantages, the rhyme of drilling has become the representative of advanced domestic jewelry technology.
2012 Mid -National Jewelery and Jade Shouchie Yearbook
2012 Mid -National Jewelry and Jade Shou Jie Yearbook
For more than ten years, the precious metal inlaid jewelry and K gold jewelry styles developed by the rhyme of drilling are as many as 100,000. The emotional value of digging jewelry is interpreted with unique theme creative packaging and gives each jewelry rich soul. It has launched the original jewelry design "time to operate", "happy little diamond", "lifetime brand jewelry", "apple diamond jewelry", "time circulation", "happy small turn" series, etc. "Time to operate", "happy little diamonds", and "lifetime brand jewelry" series market share of more than 90%.
Since the establishment of the company, the production and sales of jewelry jewelry have been increasing year by year, and all economic indicators have gained double growth. There are thousands of high -quality customers worldwide in the world. Waiting for countries and regions.
2. Corporate innovation and achievements
2012 Mid -National Jewelry and Jade Shouchu Yearbook
2012 Mid -National Jewelry and Jade Tripping Yearbook
Ten years of corporate development, making the rhyme jewelry continuously innovative product design design With the complete product chain, it is filled with the unique charm of the rhyme, and it melted originality, cutting -edge, high -quality, high -quality, and high -tech. In the jewelry market, a trend of jewelry marking the "drilling rhyme" was set off. Original jewelery design "time to operate", "happy little diamond", "lifetime brand jewelry" three characteristic classic series, which has repeatedly created a miracle for sales of jewelry jewelry. "Time to operate" jewelry series, innovation uses bearing connection to the upper and lower layers of products, and the upper layer can be freely rotated by 360 degrees. This creative and agile modeling design broke the current status of the product design of the jewelry market at that time. The 360 -degree creative rotation, with the beautiful meaning of "left to make a fortune, turn right to the right, does not transfer to safe", brings it to consumers to the majority of consumers. Don't open the visual and emotional experience of the noodles, win the love and pursuit of many consumers. The "Happy Little Diamond" series is based on original jewelry culture, innovative personality, and fashion art. It integrates Oriental traditional elements and Baroque design styles. The simple and unique attitude of life and personality, accompanied by the romantic Western art and culture, stimulates people's desire for a better life. This series of craftsmanship is made of special glass for mechanical watches, and the bottom is made of special glass, purple gold sand, pearl mother shells or black agate. It uses special technologies to set up exquisite small diamonds, golden sand, color treasures, etc. on the closed space between both sides. Accessories. Accessories can be moved freely, and it is suitable for both movements. It reflects a modern design cultural taste, and integrates art appreciation value, practical value and rich cultural connotation into one. The "Lifetime Brand Jewelry" series adopts the "cup" element to express the "lifetime" affection. As an exclusive token that conveys love, the most intense and eternal emotions are confirmed from different angles. Essence Since the development of the three series, it has won a number of design patents. It has injected fresh blood into the design of the Chinese jewelry industry with original jewelry design, fine craftsmanship, and characteristic emotional culture, and has achieved the classic representatives of the characteristic classic of the rhyme jewelry.
2012 Mid -National Jewelery and Jade Shouchu Yearbook
Subsequently, the company continued to develop and innovate, improve design and technology, and inject more artistic and cultural elements and emotional values. In 2012, the three major series of jewelry of Diamond Rhymes has a long -lasting and classic continuation. On the basis of the original jewelry design advantages, innovative development. "Time to Operate" series: Change the original materials and conceptual design, use colorful gold and gentle Wan Hetian jade as raw materials, extend the two series of "Golden Rotor Jade" and "Happiness Transit". Continuing the 360 -degree free rotation process, injecting traditional cultural characteristics to integrate the elements of "jade culture" and "Chinese style" into jewelry design, and at the same time, the creative theme packaging is performed to give the fashion atmosphere of traditional Chinese culture. "Happy Little Diamond" series: Incorporate more happy elements, develop the two major series of "ocean" and "beginning of love", and the happy atmosphere is filled. Either the happy character in the ocean, or the sweet movement of the first love, each product has different emotions, but it is affectionate to depict the endless charm of happiness. "Lifetime brand jewelry" can also be sublimated emotionally. On the basis of its original "cup" style, the element of "lock" is injected, and at the same time, it is sublimated to the emotional concept of "locking love for a lifetime", which has achieved the perfect token of witnessing love. In 2012, the three classic series completed the perfect improvement of rich cultural connotation and emotional value, reproduced the classics while meeting the personality needs of different consumers, and promoted the more brilliant development of the enterprise.
3. Future development plan
Today, in the high -speed development of the Chinese jewelry market, competition has been continuously upgraded, and the focus of competition has begun to move to the brand. At present, there are not many strong brands in domestic jewelry industry. Therefore, in recent years, many companies have carried out brand upgrades to re -plan brand development strategies. The diversified and differentiated brand development strategy has become the guidance of the future development plan of each enterprise. Deeply dig the value of the enterprise itself, create a new characteristic value, formulate a clear brand positioning and effectively cooperate with other marketing and communication methods to make the enterprise stand for a long time.
For the rhyme of drilling with original specialty products, products are the foundation of enterprise development. The rhyme of drilling is dedicated to multi -style jewelry routes as the core of development, showing extremely creative creativity and unique value system. In the future development plan of the enterprise, everything starts from the actual situation and adopts five persistence strategies: one is to persist in continuous investment in product upgrades and transformation to make the products exceed; the other is to continuously strengthen brand expansion and extension; third, adhere to the goal with the goal Consumer groups and opinion leaders grow together; fourth, adhere to professional ideals, operating standards, excellent teams and considerate services; fifth, adhere to the unremitting pursuit of perfect. Enrich the cultural characteristics and connotation design of the original jewelry jewelry, establish a complete product development system, and promote product innovation culture. Continue to invest in the pillar jewelry series, open up and innovate the original jewelry culture series, and organically combine jewelry design, production, packaging, publicity, sales and other links through modern and comprehensive marketing methods to improve the competitiveness of drilling rhyme products and increase drilling. The added value of rhyme products, flexibly expand the product brand market in an efficient operation, forms a unique core competitiveness of the rhyme, allowing enterprises to improve in the future development and create a peak.
2012 Mid -National Jewelery and Jade Shou Jiejian
2012 Mid -National Jewelry Jade Shou Jiejian Yearbook