wholesale custom jewelry from china 2022 Jewelry Store Valentine's Day Creative Plan

pearl wedding jewelry set wholesaler In order to ensure the smooth progress of the activity, a activity plan is usually required in advance. The activity plan is to analyze each step of the specific activity to perform in detail, and the written plan formulated after the study. What are the formats and requirements of the activity plan? The following is the creative plan of the 2022 Jewelry Store Valentine's Day (5 articles) for the 2022 Jewelry Store Valentine's Day. It is for reference only. I hope to help everyone.
2022 Jewelry Store Valentine's Day Creative Plan 1. Activity time
20xx year XX month xx day (Tanabata Festival) — xx month xx day
. Activity theme n will say The rose XXXX jewelery of love conversation passes your love
. The background of the event
Wen times for the festival, 20xx XX Month XX Day (Qixi Festival) -XX Month XX Day is connected, Valentine's Day is the Valentine's Day Expressing a great opportunity to express love, the Lantern Festival is called the Lantern Festival in ancient times, and it is also a festival that husbands and wives meet with each other. At this time, people think most at this time are their lover or lover. People will think of sending flowers to lover or lover. Gifts (such as jewelry, cosmetics, etc.), so we cater to this psychology, and specially launch novel and chic gifts -roses that can talk about love, let people express their lover or rose while giving gifts to the roses who speak love words. The love and thanks of the lover's love and thanks make the emotional meaning of the XXXX jewelry attached to the emotion, and to impress the hearts of consumers with emotional demands, and win with emotional marketing.
. The purpose of the event
1. Increases the popularity of the store during Valentine's Day through this event;
. Increases the popularity of the XXXX jewelry brand in the local area and seize market share;
. Further further Increase the brand reputation of XXXX jewelry to facilitate long -term promotion of sales.
5. Event content
1. Creation activities:
(1) XX Month XX Day Daily Daily or Evening News published an event promotional advertisement. Jewelry conveys your love ";
(2) Franchisees from various places do activities to promote advertisements on TV stations in various places, and can also do activities on TV stations in the form of subtitles in golden time Detailed advertisements for telephone.
2. Counter promotion:
Wasites to buy a full 1,000 yuan at XXXX jewelry store/cabinet, and send "a rose of love roses". This event is to make people express their lovers on Valentine's Day Love and gratitude, etc., mainly use the love words of people who are embarrassed to love people or lover and the sweet words that are embarrassed to love their lover or lover, and then send them together with jewelry. At the same time, you get a spiritual gift of emotion.
. The new listing:
The new diamond ornament of people with deep emotions in the headquarters (mainly the "adhering to" "" good beauty "series) at the same time, together with this event, move emotionally in emotion Customers, which complement the activity, make this "emotional marketing" achieve a comprehensive success.
6. Event publicity and promotion
(1) Do a good job of publicity posters and XX booths in front of the store, arrange consultants at the counter, and set up an event consultation telephone to answer customers for consultation for series activities;
(2) Network promotion: Jointly promoting promotional advertisements and news reports such as event promotional advertisements and activities of the local website. The reporter contacted and pays attention to the event reporting to achieve the purpose of long -term publicity brand and long -term promotion of sales;
7. Budget for activities

2022 Jewelry Store Valentine's Day Creative Plan 2 1 The theme of the event
"Heart Star Wish" borrows romantic stars, and has made sincere wishes, and continues the previous life with him or her.
. The purpose of activity
1. The final purpose: increase product sales;
. Direct purpose: to increase the brand awareness and reputation by activity;
. Activity time
January 23 —— February 20
. Activity location
XX jewelry North China selling points
5. The organizer
XX jewelry Co., Ltd. r r
6. Details of activity
It three parts
1. Dedicated lover who can spend a total of 2.14 Valentine's Day;
2. Dedicated to a total of 2.14 Valentine's Day. Love. People;
3. Dedicated to single nobles.
The as follows
1. Dedicated to the lover who can spend a total of 2.14 Valentine's Day
The sacred alliance shared the language deep in the soul with him (her). In this life, he held hands with him or her, and continued the fate of previous lives.
This Recommendation: "Heart Language"
2. Dedicated to the lover who cannot spend a total of 2.14 Valentine's Day
The you (she), unchanged true feelings, eternal expectations, Just because love is in our hearts. Give him, give you a common blessing, it will be realized, because it is the incarnation of love.
Recommended love: "Heart Sea"
3. Dedicated to single nobles
The color dishes to be paired, let us temporarily put down the burden and have a date with meteor, I believe it will be Bring our wishes to the place where dreams are realized.
Recommended love: "Angel's Kiss"
Activity Highlights
"Heart Star Wishes"
Merebal vows to him or her Your true feelings, through every corner of the world, believe that the dream in your heart can be realized.
2022 Jewelry Store Valentine's Day Creative Plan 3. Activity ideas
February 14 is Western Valentine's Day. As Chinese people are more and more cherished folk festivals and Western culture, coupled with businesses every year Publicity hype, Valentine's Day has become one of the must -have festivals for couples.
News, as one of the main products of Valentine's Day, the huge business opportunities of Valentine's Day bring a good start to the diamond jewelry festival.
. Activity time
February 6th -February 14
. Activity theme
Love you one life, true love accompaniment
. n Wherever you enter the shop, send a rose, and send a red envelope for the transaction customer (deduction of value X yuan)
1. "Love you one life, fate in this life" to create for you not to worry about spending money without worrying about spending money. Elegant and romantic weddings.
The second half price of a couple in our store.
The purchase of 3700 yuan for other diamond jewelry at this shop will send a set of wedding dresses for value XX.
The purchase of 5,700 yuan for other diamond jewelry at this shop will give a set of romantic wedding photos of XX yuan.
Mato purchased other diamond jewelry at this shop for 17,000 yuan to get the value XX yuan honeymoon double tour (this is a gift for marriage. If you feel inappropriate, you can also replace gifts with traditional gold, silver jewelry, etc.)
2, "Love me, how long do you dare to promise?" Witness your love, keep love to keep it, and let love sublimate.
Washer time to buy diamond jewelry during the event, you can participate in the "Promise of Love" activities and write down the vows of love. And sign the real name and cover the handprint of both parties. XX Jewelry Company promised: After four years, we can recover the products purchased by the company at the original price. You can renew the commitment. Six years later, the store can get the diamond jewelry of half of the original product. (Now the mechanism of diamond repurchase is increasingly accepted with jewelry. Now many jewelry shops have diamond repurchase. After a few years, the trend of absolute jewelry development in diamond repurchase)
. "Romantic festival festival "Jinyu Liangyuan"
The golden freezing point price during the event 0 profits to benefit the whole city.
4. "Valentine's Day Buying Meeting"
During the event, a special price gold -plastic jade snap -up meeting was held at 13:14 to 2:14 pm every day. Inlaid jade, only sells XX yuan and XX yuan. Each snap -up party sells 13 and 14 pieces each.
2022 Jewelry Store Valentine's Day Creative Plan 4. Activity purpose
1. Increase brand awareness, reputation, and praise;
2. Increase product sales.
. Activity theme
XXXX poems "love" and "flower" meaning, stroll Tanabata
interpretation
Poems:
Poems and songs are always the fun hobbies of literati ; Shaking your head and shaking your tails, the same as the image of these literati. The literati is also a sign of civilization in a certain sense, and they represent the spiritual civilization of an era. So in order to attract some of these literati participation, we need to set up some cultural sections.
Love:
A love word interprets all the "love" in the world, including love, affection, friendship, and so on. Thank you also for every kind of feelings in the world. From this, XXXX has become the embodiment of "love". Where there is love, there are XXXX, and there are XXXX in a bright place. XXXX is the messenger of "love". With such a profound connotation, we may make XXXX a similar saying that is similar to "giving gifts to send brain platinum". Now do not criticize whether the brain platinum slogan lacks creativity. From the perspective of sales created every month, such slogans are successful. After all, it is good to be a good advertisement to create sales. This is correct.
flowers:
The where there is a lover, there are flowers; where there are flowers, there are lovers. It can be seen that it is different from the meaning of the lover. Here we also refine the flowers and refine it as a theme of this event.
meaning:
"Poetry" love "and" flower "meaning" comes from the homophony of "poetic love", and the "meaning" in it has no special meaning at all, but it is used here here, but it is used here here. But it extended a special meaning and a special role. That is a series of collaterals. From the entire event, the word "meaning" connects the scattered small blocks into a whole. The word "meaning" also runs through the event, which can be described as a meaningful living culture.
Walking:
The itself gives people a very interested and romantic feeling. I added the poem "love" and "flower", just like a elegant angel, with the poem "love", "love", "love", "love" " The flowers came with the wind to us. The beautiful angels brought us the beauty of civilization, the true love of the world, and the flowers in the world. Are you really willing to go to such a beautiful day? If you don't want to, then take action! On the other hand, the use of "strolling" has also made the entire creativity alive, moved, and image.
. Activity time
20xx year XX month xx day
. Activity location
XXXX jewelry selling points
5. Activity co -organizer
major news Media
6. Details of activity
1. Poetry
Coloning works on the society about "poetry".
Requirements: The work strives to reflect the fashion culture (jewelry), which is limited to 1-3 per person.
The review measures: The manuscripts are selected by the experts hired by XXXX, and the experts of the Chinese Poetry Society will eventually evaluate the experts. The results of the competition and the award -winning work will be announced on the website.
award settings:
one first prize, award XXXX;
three second prizes, awards xxxx;
ten third prizes, awards xxxx;
Twenty of the excellent prizes, award XXXX.
Time Address:
(1), the deadline is August 10, 20xx.
(2), submission address:
(3), the award time is to be determined.
2. Love
A love word interprets all the "love" in the world. With love, the world is sunny everywhere.
In this love day, XXXXXX dedicates love and enjoy love with you.
XXXX Love One
This activity of this unit is a sublimation of the XXXX Jewelry Palace opening celebration. Pay attention to the penetration of social poverty -stricken groups to penetrate every moment of time, so that there will be xxxx where there is time to stay. There is love for places.
Forming: Time = xxxx = Love
The 10 yuan per 1,000 yuan of jewelry you purchased will be stored as a love fund and stored in XXXX. Under the notarization of the notarization department, we will give it to the Hope Engineering Office in accordance with the legal procedures, all of which are used to fund poor children, help them successfully complete their studies, and grow into the useful talents of the motherland.
XXXX Love II
The activity of this unit is a continuation of the opening celebration of the XXXX jewelry palace. As a event, it is not the endless out of nothing, but it must be continued.
Publicity: XXXX spend a meaningful Valentine's Day with you
"Children in Poor Area of ​​Valentine's Day"
Activity forms:
Young friends who have a caring young friend are organized by XXXXXX to Lujiayu Village Hope Primary School to spend a meaningful Valentine's Day with the children.
Activity content: Dumplings, play games, group photos, etc.
Activity time: departure at 9:00 am
11 to the scene
11: 00-2: 30 Dumplings r r r r r r r r r r r
: 3: 30-4: 00 Play games, group photos, etc.
5:00 return journey
The activity meaning:
Coustically spend Valentine's Day with children, so that young people living in the metropolis The suffering of children in the poor areas, thereby stimulating their deep love in their hearts, from purely promoting love to a broader meaning, it is a very meaningful activity.
XXXX Love 3
The TV station is a program that is suitable for broadcasting on TV.
For example:
The passionate model contest, set up a 3-5 -minute outlet section, the name is tentative: XXXX "search show" action; Selling points for fashion accessories, etc.), on the road, campus. All kinds of places that can be found in love beauty, first of all, beautiful women have to pay love and have her own personality ... Then she can become the XXXX love model in this issue, presented XXXX exquisite love gifts.
variety show gold files, specialize in a "xxxx love beauty xxxx", from the TV station host to other places to find other places such as the streets, consumer venues, to find love beauties. In the column, you need to broadcast the active beauty of a caring beauty. Those who are successfully paired on the spot will give away XXXX exquisite loving gifts.
2022 Jewelry Store Valentine's Day Creative Plan 5 1. Activity theme
True lovers, xxx shops for your love "price"
, activity time
x month x day day
. Event content
1. I am "gold", put the price for love!
The confession to buy gold, send couple ring
During the event, buy 5 grams of gold jewelry and send a couple diamond ring worth 199 yuan. (Each gold jewelry is limited to a pair of couple silver ring)
gold special offer to send true feelings, two grams 520 to confess you
thousands of gold 2 grams, 520 yuan, and so on (other boutique gold work expenses) , Limit, 200 gold jewelry participated in the event, gold bars do not participate in this event.
2. I am a "diamond", putting the price for love!
The confession to buy a diamond ring, give you 520
During the event, buy diamond jewelry, up to 3,000 yuan, you can add 520 yuan to new models after one year, for example: a customer purchases 3200 yuan in diamond ring, one year a year After that, you can use this diamond ring to exchange jewelry worth 3200 520 = 3720 yuan.
The confession 520, win the lifetime diamond ring
The interactive scenario of the "true love confession" at the door of the door from 12: 00-14: 00 in the afternoon, from 12: 00-14: 00 on the pm You can get an opportunity to "confess 520, win a lifetime diamond ring (1314 yuan)".
The couples who confess on the scene, participating in the activities of "Burning Balls, Winning Drilling Ring", need to help each other to complete each other. Both sides choose a balloon and squeeze the corresponding awards in the balloon.
Pre -preparation:
① 30 silver pendants worth 52 yuan,
② 21 diamond bracelets worth 88 yuan
③ 1 diamond women's ring worth 1314 yuan,
can win the prize! Intersection Intersection
3. I am the XXX shop, for the price of love, spike time for a limited time!
a. Gem silver earrings
b. Silver necklace
c. Silver pendant
d. Silver ring
E. , Always 52 yuan, spikes at a certain period of time, and synchronize online and offline.
(determine the proportion of your own store products)
. Activity promotion
online
WeChat platform interactive message, go to the store to receive exquisite small gifts.
The WeChat community, frequent promotion of employee friends.
The maintenance of the old customer community, the event notice
offline
1. The store door head posted activities to promote advertising materials, change LED subtitles, arrange the atmosphere suitable for this event to attract the flow of people.
2. Employees phone to inform members and customers to gradually establish their own customer group.
. The distribution of the publicity page before the event, the interception around the door to attract customers;
4. The welcome object changes according to the content of the event, and the employee's dress can be appropriately adjusted according to the event.
5. Place activity exhibition racks in stores in foreign cooperation.
This training time clerk training, unified words. Personnel, routes, requirements, goals, bonuses should be explained in place, and they are familiar with exercise ......
5. Material preparation
1. Propaganda materials
2. Gift materials
3 3 Counter product material
4. Materials of the atmosphere scene layout
(Materials are followed up in the early stage of the event, adjusted and controlled during the event, avoiding pressure on multiple inventory ...)
6 6 , Objective Decomposition
1 1. Personal division of labor
The performance target decomposition of activities, designated employee goals, and specific implementation of work.
2. The system of clear prizes and punishment conveys clearly during the event, in place, and communicate with the clerk.
(Note: The transfer shift of the activity time, the replacement class of eating and rest, prepare some dry food, you can get it in a busy time.)