1 thought on “How does the financial crisis affect China's mold industry”

  1. 1. Mold industry: It has been obviously impacted by the financial crisis

    in recent years, China's mold industry has grown at a rate of 20%per year. In 2008, it was impacted by the global financial crisis. It can only increase by 5 ~ 10%, and the increase will fall by more than 10%. Among the economic development brought about by the global financial crisis, about 20%of the mold manufacturers have not been affected or have not yet been affected, and about 40%of enterprises that have been affected and affected are already affected. Mold companies generally believe that the situation in 2009 will be worse than in 2008, and the development speed will slow down, but it is generally optimistic. The impact area is the first place in the southeast coast, especially export -oriented enterprises. This shock wave is gradually being passed from the southeast coast to the middle and western regions. The higher the level, the smaller the impact, and the lower the level of enterprises, the greater the impact. At present, about 50 % of mold companies in China have maintained a good operating condition, and about 40 % of the enterprises have difficulty survival, and some of them have closed or closed down. Enterprises must see both difficulties and firm confidence, promote scientific and technological progress solidly, calmly respond to difficulties, and get out of their predicament as soon as possible.

    2. Mold enterprise: Export transformation of domestic sales

    2008 The exports of foreign trade in China in 2008 received huge shadows and strikes in foreign markets. Many mold companies have shrunk sharply, and they are facing serious difficulties in production and operation. Ningbo Mengnan rubber and plastic company first applied for product patents abroad, and then exclusively commissioned agents to sell. This year's foreign trade sales increased by 20%over last year. Under the circumstances that the foreign trade situation is generally poor this year, Ninghai mold companies, which sang the protagonist of SMEs, have exerted the advantage of "small boats to turn around". They do everything possible to overcome difficulties and try their best to deal with the market test. From January to October this year, the cumulative growth rate of the county exports reached 22.24%. Due to the significant decline in foreign trade export orders, most mold companies in China have begun to consider exporting to domestic sales. So what are the preparations for transformation companies? Luo Baihui pointed out in the article "The Marketing Transformation Strategy of Chinese Manufacturing Enterprises under the Financial Crisis" pointed out the key to switching from foreign markets to the domestic market.

    First, re -plan the product line for the demand for the domestic market. The domestic market has its special needs and consumption habits different from foreign countries. The good sales of enterprises in foreign countries do not mean that they are sold well in China. Therefore, re -product analysis and planning are a step that cannot be ignored before entering the market.

    The second, select the appropriate entry point, formulate plans, and modify it in time according to the actual situation. You cannot take one step and one step. To do a good job of implementing it, you must pay attention to implementation and cultivate enterprises to control the market.

    third, establish a qualified sales team. In foreign markets, it is not surprising that a marketer's sales of tens of millions of yuan, but it is unlikely if you think that it is possible to reproduce such a situation in China. The domestic market needs the support of the sales team.

    Fourth, the configuration of the service support department and personnel is also very important. The domestic market sales require a complete system support, so that the market can promote the market normally.

    Fifth, a sober understanding of time. It is impossible to achieve a foothold in the domestic market overnight. When you encounter difficulties, you must maintain a sober understanding and correct them in time.

    3. Mold industry: The advantages of mold city and mold parks are displayed

    Ifly affected by the international financial tsunami, some small and medium -sized enterprises have a significant decline in the operating rate of small and medium -sized enterprises and difficulty in capital turnover. In order to help companies get out of the predicament, the private enterprises in Chang'an Town, Dongguan, led the International Machinery Holding Hardware City to combine the four major banks to raise more than 30 million yuan to help the small and medium -sized enterprises in the mold industry crossing difficulties. In an economic downturn, relying on a single -hop by enterprises, it is often difficult to cope with risks. In 2008, the Pyramidica Park of the Mold Industry Park in the Pearl River Delta region was transformed from "Made in China" from "China Processing". The level will further serve the mold manufacturing industry in Guangdong Province and improve the domestic level of Chinese mold manufacturing. According to statistics, molds can drive the proportion of its related industries about 1: 100, that is, the molding of molds is 100 million yuan, which can drive the related industries to 10 billion yuan. In 2008, companies such as Giant Wheels, Qunda Group and other companies entered the "China mold machinery manufacturing equipment industrial park" in Qingyuan High -tech Zone. It is estimated that after the completion of this world -class mold industrial park, the annual output value will reach 51 billion yuan, and the tax profit is 15 billion yuan. Yuan, driving the supporting output value of the local economy and industries is about 100 billion yuan, and resolved 170,000 employment. At the same time, Foshan Mold City, which settled in Lishui Town, Nanhai, was officially opened. This is currently the largest and only "one -stop" mold industry city that is the largest and the only one of the development, production, accessories and transactions in South China. As the "Three Old" renovation projects in the district and towns, the successful opening of Foshan Mold City will accelerate the overall step of the town's "three old" transformation.

    4. Mold market: The development of the automotive industry

    is one of the important support industries of the automotive industry, which has always been closely related to the development of the automotive industry. In recent years, the rapid development of the automotive industry has led to the expansion of the mold market and giving it a broad development prospect. Today, with the development of automotive manufacturing technology, mold development is also facing new technological challenges, and the mold industry structure is undergoing tremendous changes.

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